(l-r) Ilaria Galasso, Gemma Watts, Stephen Nicola, Susi Geiger, Emma Stendahl
Prof Susi Geiger – Principal Investigator
Susi Geiger is the Principal Investigator on the MISFIRES project and a Full Professor of Marketing & Market Studies in the College of Business, University College Dublin.
In her research she tries to figure out how complex markets are organized, with specific interests in technology and healthcare markets. Her approach is leaning on traditions from Science and Technology Studies and Actor Network Theory. She has published numerous articles in outlets such as Organization Studies, Research Policy, Entrepreneurship Theory and Practice, Journal of Business Research andMarketing Theory. She has also addressed issues of fairness and justice in markets in an edited volume entitled “Concerned Markets: Economic Ordering for Multiple Values” (Elgar 2014, with D. Harrison, H. Kjellberg and A. Mallard).
Outside academia, Susi does Yoga, runs and reads – if she’s not backpacking somewhere in the world with her family.
Sula Awad – Phd Student
Prior to joining MISFIRES, Sula was a Teaching Assistant in Dublin City University where she also completed her bachelors in Business Studies and Master’s in Strategy and Management. The pursuit of both her degrees led Sula to conduct research projects that married health and marketing.
Sula is now researching how patients form and give life to markets when they feel as though mainstream medicine has failed to provide them with the care they need. The empirical context she is hoping to explore this in is; diseases/illnesses that are often contested by orthodox medicine consensus.
Sula’s interests revolve around sociological consumption practises, health/ food marketing strategy, SME marketing, food start-ups, and teaching research through innovative methods. In her free time, Sula can be found eating, snacking, cooking, and trying to be outside as much as possible!
Dr Théo Bourgeron – Post Doctoral Research Fellow
Théo Bourgeron has a background in economic sociology. Before joining the “Misfires” ERC project as a postdoctoral researcher, he was a teaching and research fellow at Sciences Po. He graduated with a joint master’s degree from Ecole Normale Supérieure (Paris-Saclay) and Sorbonne Université, and a PhD in Sociology from the University of Edinburgh, supervised by Prof. Donald MacKenzie and Prof. Valérie Boussard. He was also a visiting research scholar at UC Berkeley’s sociology department.
Théo’s research has been focused on understanding the construction and functioning of financial markets from a critical perspective, using ethnographic observations, interviews, and archives. During his PhD research, he has focused on understanding the rise of the private equity sector in France. To do so, he has used a wide range of theoretical frameworks, including STS, neo-institutionalism and capitalism studies. He has got articles published or accepted in the Journal of Cultural Economy, Actes de la recherche en sciences sociales and Historical Social Research.
Since 2019, Théo is part of the Misfires project and investigates the contestation of healthcare markets as a new empirical object. In particular, he studies the struggle of activists against the opacity surrounding the profits, costs and prices of healthcare companies.
Outside of work, Théo enjoys hiking, climbing, comics, rain and geopolitical podcasts.
Dr Ilaria Galasso – Post Doctoral Research Fellow
Ilaria Galasso has a background in Ethical and Political Philosophy andPhilosophy of Science. Before joining “MISFIRES” and UCD, she was a doctoral researcher in the interdisciplinary PhD program “Foundations of Life Sciences, Bioethics and Cognitive Sciences” at the European School of Molecular Medicine based in Milan, Italy, in partnership with the European Institute of Oncology and with the University of Milan.
Her doctoral research, developed within an STS framework, analyzed the emerging medical approach of precision medicine from an ethical and political perspective, by considering the possibly deriving benefits and their distributions in relation to social and health equity. Her research methods included documents analyses and qualitative interviews to relevant experts.
Ilaria’s research interests relate to issues of distributive justice and of equity in the context of health and healthcare, in connection with social inequalities and the social determinants of health, and with accessibility and inclusivity of health research and care.
Fernandos has a background in Medical Anthropology and lots of interests in Health Innovation, Behavioural Science and Implementation Science. He has wide experience of conducting qualitative research in both rural and urban Kenya focusing on sexual and reproductive health. Prior to joining MISFIRES, he worked at the Kenya Medical Research Institute as a social scientist and a technical advisor for a project implementing pre-exposure prophylaxis (PrEP) in public HIV clinics in Kenya. He was also involved in studies that focused on innovative HIV prevention technologies such as HIV self-testing kits, adherence monitoring/support devices and mobile apps. Fernandos also worked with the University of Nairobi Innovation Fellowship as a mentor in the East African Problem Based Learning Innovation C4D lab where he integrated his knowledge in Medical Anthropology with Design thinking. Out of work, he leads a group of non-medical scientists advocating for access to health information among vulnerable populations under an umbrella group named Africa Health Activists (AHA). He joins MISFIRES to research on the rollout of PrEP in Sub-Saharan Africa with interests on mapping out the role of activists among other PrEP actors in influencing the scaleup of PrEP as a HIV prevention intervention.
Dr Simeon Vidolov – Research Scientist
Simeon Vidolov has a background in critical organization and technology studies. Prior to joining the MISFIRES team, Simeon was an Assistant Professor at the European Research Centre for Information Systems (ERCIS), University of Muenster (Germany), and a Managing Director of the Competence Centre for Smarter Work (ERCIS). He was also a Marie Curie Post-Doctoral Fellow on the NITIMesr project at LaSalle, Ramon Llull University (Spain); and a Post-Doctoral researcher on the IPSE project at University College Dublin (Ireland).
Simeon was awarded the Ad Astra Scholarship for his PhD studies at the Centre for Innovation, Technology & Organization, UCD School of Business; and holds a master’s degree in Marketing from Umea School of Business and Economics (Sweden).
His research is focused on exploring the role of technology in individual, organizational and societal change processes. He has conducted research in different industries such as IT, Finance & Banking, Higher Education, Innovation Policy and the Humanitarian sector.
Outside work Simeon enjoys travelling, surfing, swimming, and hiking in the Dublin and Wicklow mountains.
Dr Emma Stendahl – Post Doctoral Research Fellow
Dr Emma Stendahl has a background in Business and Innovation studies and experience of conducting longitudinal qualitative case study research. Before joining the “MISFIRES” project and UCD, she was a doctoral researcher at Stockholm University, Sweden.
Emma’s research and teaching interests revolve around collaborative and participative approaches to innovation, especially within an international context. She has worked closely with multinational corporations in Sweden on case studies and research projects.
Emma has taught courses at an undergraduate and graduate level including Organisational Theory, Business, Politics and Culture, and Research Methods.
Gemma Watts is the Research Project Manager for MISFIRES and is
responsible for the research project support and contributes to the research outreach. The role includes many aspects such as financial, administrative, human resources, training, dissemination and reporting. Gemma previously worked on other large EU funded projects, after working in the central research administrative unit in UCD. Gemma previously chaired the UCD Research Managers and Administrators Network (URMAN) and is a qualified PRINCE2 project manager.
Outside of work: Gemma is a leader at Brownies, which is part of the Irish Girl Guides and enjoys travelling with her family.
Dr Neva Bojovic
Dr Neva Bojovic is Assistant professor of Strategy at Kedge Business School in Bordeaux. She defended her PhD at Grenoble Ecole de Management, and her PhD was done as a part of a Marie Currie Project CHESS (Connected Health Early Career Support System). Her research focuses on technology emergence, especially the socio-cognitive aspects on the emergence and commercialization of new technologies. Neva is Associate Researcher for Misfires. In this project, she works with Dr. Susi Geiger on investigating the emergence of a new field around the issue of Anosmia, i.e. the loss of sense of smell.
Outside of work, Neva spends time with her family, explores the city and the surrounding area of Bordeaux, and enjoys running, cooking and photography.
Dr Nicole Gross
Dr. Nicole Gross is a Lecturer in Marketing at the National College of Ireland (Ireland). Having worked previously as a postdoctoral research fellow and lecturer in UCD, Nicole is involved as an associate researcher in “MISFIRES”. Her research interests include high-tech marketing, practice-research, entrepreneurship, business models and market innovation, particularly in complex markets like healthcare.
Her research has been published in journals including Organization Studies, Business & Society, Marketing Theory and the International Journal of Entrepreneurial Behaviour & Research.
Outside of work, Nicole loves spending time with her family, sports, reading and cooking.
Dr Nicola Mountford
Nicola is a lecturer in Management at Maynooth University’s School of Business. Her research interest is in how governments and inter-organizational networks can together find an optimum balance between the efficiency of a market and the social responsibilities of a state. Nicola held a Fulbright TechImpact Scholar Award, 2016-17 in the area of eHealth and has published papers in journals such as Organization Studies, Journal of Business Research, the International Journal of Integrated Care, and Journal of Medical Internet Research (Research Protocols). Outside work Nicola is a keen badminton player and enjoys family hikes in the Mourne Mountains.